**These provide a way to fragment (make less brittle, more alignable) the strategy of the company.**
These platforms place big strategic bets.
Optional use platforms that provide investment into EMs.
VAM Contracts are used to negotiate and define the targets and the proportion of benefits among participating micro-enterprises, both customer facing and supporting.
These give unity and identity and cohesion to the model. They are not controlling. They are matching functions. There are two types of platforms: Shared Service Platforms made of MEs; and Industry Platforms